Our Principal, Louise Woollard, was recently interviewed by Kirklees Business News all about Louise Woollard Financial, her greatest business achievements and how she relaxes away from the office. If you missed the original article, you can catch up below…
1. What's your business motto?
Put the customer at the heart of what you do, and you won’t go far wrong.
2. How do you make contacts which are useful for business?
I’m a people person, so I really enjoy meeting contacts face-to-face. I believe it’s important to talk to others and find out about their interests, as it’s only then that you can fully get to the heart of what matters to them and how you can help one another.
3. What makes your business different?
I spend a long time building long-lasting relationships with my clients, to get to know them on a personal level. It’s only once you’re fully involved that you can truly help them.
Most people come to me with a starting point or future goal – e.g. preparing for retirement or saving for their children – and it’s all about helping them with their individual journey. Creating personal connections with clients is so important to me and this has seen me work with some of them for over 15 years – it’s like being a part of the family.
4. What do you always have with you?
My phone. Whether buying a coffee, checking emails, or calling clients and friends, I couldn’t live without mine.
5. Do you dress-up or dress-down for business?
It depends on what my day looks like and the meetings that are in the diary. Gone are the days when you’re expected to wear a suit to look professional, and as a lover of fashion, this is great for me!
I always dress smartly but my outfits are also adaptable for dog-walking, as my Goldendoodle, Otis, is my regular lunchtime companion. Therefore, I have a practical selection of shoes under my desk, so we can go walking come rain or shine.
6. Which person has inspired you most in your business life and in what way?
I don’t have one particular mentor but given that my dad also ran his own company, I think he instilled good business ethics into me.
I also find Dragon’s Den’s Deborah Meaden very inspirational. She has many different and interesting businesses under her belt and also thinks about the environment, which is really important. For me, she’s a positive advocate for women in the corporate world.
7. What's your proudest achievement in business?
It’s definitely managing to weave Huddersfield Town Football Club into the day-to-day of my business.
I’ve been watching the club for over 40 years and given I’m extremely passionate about sport and helping the community, being a trustee for the Huddersfield Town Foundation – a charity aimed at improving the lives of children and young people via meaningful projects covering health, education, sports and inclusion – is something I’m very proud of.
8. What's your company's greatest asset?
The staff and their values. We’re a tight-knit team and always put our clients first.
9. Do you use social media and if so with how much success?
We’re on all of the main channels and enjoy the social interaction that having an online presence brings. I think it’s a great way to show people what your business is all about, giving it some personality and bringing it to life. For me, it’s the next best thing to meeting face-to-face, as it showcases what matters to the business.
10. If you hadn't gone down your chosen career path, what would you be doing?
I would’ve worked as a fashion stylist – I love putting different clothes together to create an outfit.
11. Give us one tip for a successful business
Make yourself easy to recommend by providing a 5-star service.
12. At what time of the day are you most creative or inspired?
I’m an early bird, so it has to be after first cup of tea and when I’ve walked the dog, at around 7am.
13. How do you relax away from work?
If it’s not a sport-based activity – attending a personal training session or watching a football match or cricket game – I really enjoy baking.
14. When do you take your coffee break?
I drink tea and coffee all day, so don’t have a dedicated time. I walk Otis mid-morning or early afternoon though, so that’s when I get away from my desk.
15. Who would you most like to have a coffee with?
Michelle Obama. She’s a very inspirational person and a role model for women.
16. What's your coffee break favourite?
Definitely a gingerbread man – it’s flavourful but not too calorific!
The Partner Practice is an Appointed Representative of and represents only St. James's Place Wealth Management plc (which is authorised and regulated by the Financial Conduct Authority) for the purpose of advising solely on the group's wealth management products and services, more details of which are set out on the group's website www.sjp.co.uk/products. The 'St. James's Place Partnership' and the titles 'Partner' and 'Partner Practice' are marketing terms used to describe St. James's Place representatives. Louise Woollard Financial is a trading name of Louise Woollard LLP.